More profit and less cost with our top five Shopify apps.
One of Shopify’s biggest strengths is its app ecosystem. It extends the platform’s capabilities far beyond what comes out of the box. This structure makes Shopify both robust and flexible. Robust because Shopify can focus on being a powerful e-commerce engine, flexible because there are apps for almost every purpose.
What can a Shopify app help you with?
Apps are developed when someone identifies a need or sees an opportunity to extend Shopify’s default functionality. Most challenges have been faced by others before you, and chances are high that an app already exists to solve what you’re trying to do.
What types of apps are in the Shopify App Store?
We can divide apps into three main categories:
- Made by Shopify
- Built for Shopify
- Third-party apps
Made by Shopify means the app is either built or acquired by Shopify. Support and maintenance are handled directly by Shopify. Look for this label in the Shopify App Store.
Built for Shopify means the app is built by someone else, but it meets strict requirements from Shopify. This is usually as good a sign of quality as “Made by Shopify.” Look for this label in the App Store.
Third-party apps are all the others. Quality varies widely in this category, but many of the most popular apps are in this category. Always check user reviews and do a bit of extra research before installing.
The Five Best Apps in the Shopify App Store
- Matrixify
- Shopify Flow
- Klaviyo
- SupaEasy
- DataFeedWatch
Matrixify
Many stores frequently need to make small or large edits to products, customers, or content: adding a new image, updating descriptions, or tagging thousands of customers based on purchase history.
Much of this can be handled using Shopify’s built-in bulk editor, but more complex tasks quickly hit its limitations.
With Matrixify, you can export data, make changes in Excel, and re-import the file—a workflow that has saved us hundreds of hours of manual work. For stores with large catalogs, this tool is indispensable.
The app also serves as a backup tool and makes it easy to mass-create products, customers, pages, and more.
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Shopify Flow
Some operations in a store repeat regularly, either triggered by something happening or scheduled. Historically, this has been handled manually or through heavy integration systems. Shopify Flow solves this elegantly with a visual tool inside Shopify Admin.
For example, you can automate processes for every new order: check if payment was made with a specific shipping or payment method, then perform actions on the order, send emails, or push data to other systems.
In the visual interface, you define the triggers or scheduled tasks that run automatically.
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Klaviyo
Many companies try to be the go-to provider for email and SMS marketing in e-commerce. Klaviyo is one of the most widely used platforms among Shopify store owners and partners.
Klaviyo functions more like a standalone system than many Shopify apps do, yet it’s fully integrated with your Shopify store. Having its own dashboard introduces a slightly steeper learning curve, but it also offers more flexibility.
Like Flow, Klaviyo can tap into a wide range of events in Shopify and trigger flows based on those. For instance, you can send different emails based on what someone bought, or create a sequence for customers who purchased something a given number of weeks, months, or years ago.
Klaviyo has an intuitive interface for setting up flows and designing email content. If the standard templates aren’t enough, you can use its templating language. (Liquid template tutorial coming soon.)
SupaEasy
Shopify tightly controls the checkout, far more than other parts of your store. You can only make limited changes, and most require using APIs. See the Checkout UI Extensions and Checkout Functions documentation for more details.
Because of this, a wave of apps has emerged to help merchants modify the checkout experience.
Using Shopify Functions, developers can add logic that isn’t available in the standard setup. These functions run natively in the checkout—but building and installing them requires technical know-how.
SupaEasy solves this by offering a visual interface that makes it easy to add advanced logic—no code required. For more advanced needs, custom code is still available and easy to apply.
Example: You want to create a discount that gives different values depending on which product is in the cart. This isn’t possible with Shopify’s standard discount codes but is easy to implement with SupaEasy.
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DataFeedWatch
Product feeds are a critical traffic and revenue source for many stores. Taking the time to create solid feeds often pays off.
DataFeedWatch integrates directly with Shopify and walks you through the process of creating high-quality product feeds. You’re guided step by step—for example, to create a Google Feed based on your Shopify product data.
The app maintains a live connection with your store, so your feed is always up to date. The interface also makes it easy to tweak and improve the feed until it’s just right.
These five apps should be considered by anyone running a Shopify store—especially those with a large product catalog. While many great apps exist in the App Store, these five alone cover a broad and important part of the Shopify ecosystem.